South Carolina
2026 Republican Primary

Image and Ballot Testing
April 30th, 2026

Evette Image

Full Question: What is your opinion of Pamela Evette?

Topline

Favorable

31%

Unfavorable

18%

Unsure

42%

Never Heard

10%

Comparisons to March 27th

Favorable +3

Unfavorable +3

Unsure +5

Never heard of -10

Crosstabs

	Fav	Unfav	Unsure	Never Heard
Trump	34%	13%	45%	8%
Fiscal	23%	33%	36%	8%
Christian	31%	17%	43%	9%
Traditional	29%	15%	38%	19%
Female	31%	18%	42%	9%
Male	31%	18%	41%	10%
18-44	33%	23%	29%	14%
45-54	30%	15%	38%	17%
55-64	35%	22%	34%	10%
65+	29%	16%	48%	7%
Conserv	33%	15%	43%	10%
Moderate	17%	35%	38%	10%
White	30%	18%	43%	10%
Other Race	42%	20%	28%	10%
HS	35%	13%	40%	12%
Some College	26%	23%	46%	6%
College	34%	17%	36%	14%
Grad+	28%	20%	44%	8%
4 of 4	36%	15%	42%	7%
3 of 4	23%	23%	48%	6%
2 of 4	40%	21%	25%	14%
1 of 4	27%	16%	48%	8%
0 of 4	26%	8%	40%	26%
Greenville	33%	23%	37%	7%
Charleston	23%	11%	50%	15%
Columbia	30%	21%	42%	6%
Myrtle Beach	37%	17%	41%	5%
Charlotte	29%	19%	43%	9%
Other DMA	28%	10%	43%	19%
Suburban	29%	20%	39%	11%
Rural	32%	15%	45%	7%
	Fav	Unfav	Unsure	Never Heard

Lower Higher

Mace Image

Full Question: What is your opinion of Nancy Mace?

Topline

Favorable

24%

Unfavorable

40%

Unsure

30%

Never Heard

6%

Comparisons to March 27th

Favorable -12

Unfavorable +5

Unsure +6

Never heard of +1

Crosstabs

	Fav	Unfav	Unsure	Never Heard
Trump	27%	34%	32%	7%
Fiscal	22%	57%	16%	5%
Christian	24%	38%	35%	3%
Traditional	16%	42%	37%	5%
Female	18%	42%	32%	8%
Male	31%	38%	29%	3%
18-44	15%	61%	25%	0%
45-54	31%	27%	30%	11%
55-64	27%	44%	28%	1%
65+	24%	37%	32%	7%
Conserv	26%	37%	32%	5%
Moderate	18%	57%	19%	6%
White	24%	40%	31%	5%
Other Race	39%	45%	6%	10%
HS	23%	35%	36%	6%
Some College	25%	34%	35%	6%
College	35%	37%	25%	4%
Grad+	19%	59%	17%	5%
4 of 4	25%	49%	24%	2%
3 of 4	23%	42%	32%	3%
2 of 4	21%	33%	34%	12%
1 of 4	28%	36%	32%	4%
0 of 4	26%	27%	31%	15%
Greenville	21%	42%	31%	7%
Charleston	28%	46%	26%	1%
Columbia	23%	39%	31%	7%
Myrtle Beach	27%	32%	28%	13%
Charlotte	33%	28%	35%	4%
Other DMA	20%	44%	35%	1%
Suburban	23%	41%	31%	5%
Rural	26%	39%	29%	7%
	Fav	Unfav	Unsure	Never Heard

Lower Higher

Norman Image

Full Question: What is your opinion of Ralph Norman?

Topline

Favorable

27%

Unfavorable

25%

Unsure

39%

Never Heard

10%

Comparisons to March 27th

Favorable -4

Unfavorable +14

Unsure -4

Never heard of -5

Crosstabs

	Fav	Unfav	Unsure	Never Heard
Trump	24%	23%	42%	11%
Fiscal	35%	31%	26%	9%
Christian	33%	19%	40%	8%
Traditional	21%	30%	40%	9%
Female	26%	28%	35%	12%
Male	28%	22%	43%	7%
18-44	18%	54%	25%	2%
45-54	25%	20%	41%	14%
55-64	23%	28%	42%	7%
65+	30%	19%	40%	11%
Conserv	28%	22%	40%	9%
Moderate	22%	39%	27%	12%
White	27%	24%	39%	10%
Other Race	18%	49%	22%	10%
HS	23%	25%	41%	10%
Some College	28%	17%	44%	11%
College	32%	23%	34%	11%
Grad+	29%	36%	30%	5%
4 of 4	28%	34%	34%	4%
3 of 4	32%	29%	34%	5%
2 of 4	24%	19%	46%	11%
1 of 4	26%	19%	39%	16%
0 of 4	18%	12%	48%	21%
Greenville	30%	24%	36%	9%
Charleston	22%	18%	50%	10%
Columbia	36%	24%	37%	3%
Myrtle Beach	17%	26%	40%	17%
Charlotte	42%	34%	20%	5%
Other DMA	12%	29%	44%	15%
Suburban	27%	21%	43%	9%
Rural	27%	29%	34%	10%
	Fav	Unfav	Unsure	Never Heard

Lower Higher

Wilson Image

Full Question: What is your opinion of Alan Wilson?

Topline

Favorable

36%

Unfavorable

19%

Unsure

37%

Never Heard

8%

Comparisons to March 27th

Favorable +3

Unfavorable +5

Unsure -2

Never heard of -6

Crosstabs

	Fav	Unfav	Unsure	Never Heard
Trump	37%	18%	38%	7%
Fiscal	34%	25%	30%	11%
Christian	34%	20%	36%	10%
Traditional	36%	12%	43%	9%
Female	33%	22%	35%	10%
Male	39%	16%	38%	6%
18-44	34%	32%	33%	1%
45-54	32%	19%	38%	12%
55-64	34%	22%	34%	10%
65+	37%	16%	38%	9%
Conserv	37%	19%	37%	7%
Moderate	30%	24%	32%	15%
White	36%	19%	38%	8%
Other Race	30%	33%	17%	20%
HS	32%	18%	41%	8%
Some College	32%	20%	40%	8%
College	37%	20%	31%	12%
Grad+	47%	19%	27%	7%
4 of 4	41%	20%	35%	4%
3 of 4	40%	24%	32%	4%
2 of 4	33%	15%	41%	11%
1 of 4	35%	19%	35%	10%
0 of 4	9%	8%	54%	29%
Greenville	33%	26%	32%	9%
Charleston	37%	12%	44%	7%
Columbia	47%	24%	26%	3%
Myrtle Beach	29%	16%	40%	15%
Charlotte	32%	15%	40%	13%
Other DMA	37%	12%	48%	3%
Suburban	37%	19%	36%	8%
Rural	34%	20%	37%	9%
	Fav	Unfav	Unsure	Never Heard

Lower Higher

Reddy Image

Full Question: What is your opinion of Rom Reddy?

Topline

Favorable

17%

Unfavorable

21%

Unsure

41%

Never Heard

21%

Comparisons to March 27th

Favorable +5

Unfavorable +10

Unsure -1

Never heard of -14

Crosstabs

	Fav	Unfav	Unsure	Never Heard
Trump	15%	20%	40%	25%
Fiscal	24%	25%	32%	19%
Christian	18%	14%	49%	19%
Traditional	14%	30%	44%	12%
Female	15%	23%	38%	24%
Male	19%	20%	43%	18%
18-44	19%	39%	33%	9%
45-54	18%	17%	39%	26%
55-64	21%	15%	46%	18%
65+	15%	21%	41%	24%
Conserv	16%	22%	41%	21%
Moderate	21%	21%	39%	20%
White	16%	21%	42%	20%
Other Race	25%	21%	15%	39%
HS	13%	19%	45%	23%
Some College	24%	16%	39%	20%
College	15%	23%	39%	24%
Grad+	13%	31%	38%	17%
4 of 4	19%	25%	44%	13%
3 of 4	18%	23%	38%	20%
2 of 4	15%	22%	38%	25%
1 of 4	14%	19%	40%	28%
0 of 4	21%	3%	54%	22%
Greenville	23%	20%	38%	18%
Charleston	12%	20%	47%	21%
Columbia	18%	28%	33%	22%
Myrtle Beach	22%	21%	37%	20%
Charlotte	5%	26%	42%	27%
Other DMA	8%	12%	54%	26%
Suburban	16%	25%	40%	18%
Rural	18%	17%	41%	24%
	Fav	Unfav	Unsure	Never Heard

Lower Higher

Governor Ballot

Full Question: If the June 9th Republican primary election for Governor of South Carolina were held today, who would you vote for?

Topline

Pamela Evette

21%

Alan Wilson

18%

Ralph Norman

13%

Nancy Mace

12%

Rom Reddy

11%

Josh Kimbrell

2%

Undecided

22%

Comparisons to March 27th

Pamela Evette +2

Alan Wilson +3

Ralph Norman +1

Nancy Mace -5

Rom Reddy +6

Josh Kimbrell +1

Undecided -7

Crosstabs

	Trump	Fiscal	Christian	Traditional	Female	Male	18-44	45-54	55-64	65+	Conserv	Moderate	White	Other Race
Pamela Evette	25%	7%	20%	26%	23%	19%	18%	21%	18%	22%	22%	13%	20%	37%
Alan Wilson	16%	22%	17%	26%	18%	18%	23%	8%	20%	18%	17%	22%	19%	2%
Ralph Norman	14%	18%	10%	9%	14%	12%	7%	14%	15%	13%	13%	15%	13%	6%
Nancy Mace	12%	15%	12%	7%	10%	15%	16%	15%	11%	12%	12%	14%	13%	9%
Rom Reddy	9%	20%	11%	9%	11%	11%	16%	15%	16%	8%	10%	17%	11%	21%
Josh Kimbrell	3%	2%	0%	0%	2%	1%	3%	1%	0%	2%	2%	2%	2%	7%
Undecided	22%	16%	30%	24%	22%	23%	16%	27%	19%	24%	24%	18%	23%	18%

	HS	Some College	College	Grad+	4 of 4	3 of 4	2 of 4	1 of 4	0 of 4	Greenville	Charleston	Columbia	Myrtle Beach	Charlotte	Other DMA	Suburban	Rural
Pamela Evette	30%	15%	16%	16%	17%	16%	28%	23%	28%	25%	19%	15%	23%	10%	26%	19%	23%
Alan Wilson	15%	15%	18%	29%	22%	19%	17%	19%	1%	14%	25%	24%	12%	13%	23%	21%	15%
Ralph Norman	9%	16%	17%	13%	12%	17%	13%	10%	9%	16%	6%	11%	9%	34%	8%	13%	14%
Nancy Mace	13%	10%	19%	12%	11%	9%	14%	15%	18%	9%	12%	11%	18%	11%	20%	13%	11%
Rom Reddy	7%	18%	9%	9%	12%	13%	10%	9%	10%	16%	8%	12%	13%	5%	3%	10%	12%
Josh Kimbrell	2%	2%	1%	2%	3%	2%	2%	2%	0%	2%	0%	1%	4%	1%	3%	3%	1%
Undecided	24%	25%	19%	19%	23%	25%	15%	22%	33%	18%	31%	27%	20%	26%	17%	21%	24%

Lower Higher

McMaster Endorsement

Full Question: Are you aware that Governor Henry McMaster has endorsed Pamela Evette for Governor of South Carolina?

Topline

Yes

72%

No

23%

Unsure

5%

Comparisons to March 27th

Yes +15

No -13

Unsure -1

Crosstabs

	Yes	No	Unsure
Trump	75%	22%	4%
Fiscal	76%	21%	3%
Christian	65%	31%	4%
Traditional	73%	13%	14%
Female	72%	25%	3%
Male	73%	20%	6%
18-44	54%	34%	12%
45-54	63%	27%	10%
55-64	73%	24%	3%
65+	77%	20%	3%
Conserv	73%	22%	5%
Moderate	70%	27%	2%
White	72%	23%	5%
Other Race	76%	19%	5%
HS	72%	23%	5%
Some College	74%	21%	5%
College	70%	26%	4%
Grad+	73%	22%	5%
4 of 4	82%	8%	9%
3 of 4	77%	19%	3%
2 of 4	74%	22%	4%
1 of 4	66%	31%	3%
0 of 4	34%	65%	2%
Greenville	78%	19%	3%
Charleston	73%	22%	5%
Columbia	69%	28%	3%
Myrtle Beach	81%	16%	3%
Charlotte	59%	32%	10%
Other DMA	61%	28%	10%
Suburban	72%	21%	6%
Rural	72%	24%	3%

Lower Higher

Trump Endorsement

Full Question: Who do you believe President Trump has endorsed for Governor of South Carolina?

Topline

Pamela Evette

41%

Nancy Mace

5%

Alan Wilson

5%

Ralph Norman

3%

Rom Reddy

1%

Josh Kimbrell

0%

Unsure

44%

Comparisons to March 27th

Pamela Evette +14

Nancy Mace -7

Alan Wilson +1

Ralph Norman +2

Rom Reddy +1

Josh Kimbrell +0

Unsure -9

Crosstabs

	Trump	Fiscal	Christian	Traditional	Female	Male	18-44	45-54	55-64	65+	Conserv	Moderate	White	Other Race
Pamela Evette	44%	37%	40%	35%	44%	38%	24%	29%	39%	47%	42%	36%	41%	31%
Nancy Mace	5%	12%	4%	1%	4%	6%	5%	5%	7%	5%	5%	7%	5%	14%
Alan Wilson	4%	4%	3%	12%	3%	7%	14%	7%	2%	4%	5%	5%	5%	6%
Ralph Norman	3%	4%	3%	4%	4%	3%	6%	3%	2%	4%	4%	2%	3%	4%
Rom Reddy	1%	1%	3%	1%	1%	1%	0%	2%	2%	1%	1%	2%	1%	0%
Josh Kimbrell	0%	0%	0%	1%	0%	0%	0%	0%	0%	0%	0%	0%	0%	1%
Unsure	42%	43%	46%	46%	44%	44%	50%	54%	48%	40%	43%	48%	44%	44%

	HS	Some College	College	Grad+	4 of 4	3 of 4	2 of 4	1 of 4	0 of 4	Greenville	Charleston	Columbia	Myrtle Beach	Charlotte	Other DMA	Suburban	Rural
Pamela Evette	45%	43%	39%	31%	38%	46%	46%	36%	34%	48%	34%	41%	55%	23%	28%	39%	43%
Nancy Mace	5%	5%	8%	3%	3%	7%	4%	7%	5%	4%	7%	3%	5%	1%	13%	6%	4%
Alan Wilson	6%	5%	5%	3%	8%	4%	5%	3%	2%	6%	0%	4%	3%	0%	17%	6%	3%
Ralph Norman	1%	5%	4%	5%	3%	4%	4%	4%	1%	1%	3%	4%	1%	17%	3%	4%	3%
Rom Reddy	2%	1%	0%	1%	3%	1%	0%	1%	0%	2%	1%	3%	0%	0%	0%	1%	2%
Josh Kimbrell	0%	0%	0%	1%	0%	0%	0%	0%	0%	0%	0%	0%	0%	0%	0%	0%	0%
Unsure	41%	41%	43%	55%	45%	38%	40%	49%	58%	38%	56%	46%	36%	58%	39%	43%	45%

Lower Higher

Methodology & Demographics

Fielded On

April 29-30, 2026

Method

Mobile Text Responses and Landline Interviews

Population & Sample

813 Likely Republican Primary Election Voters

Weighting

Age, Gender, Education Level, Race, DMA and Congressional District

Margin of Error

+/- 3.44%

Contact

Ryan Munce, President
co/efficient
[email protected]

South Carolina2026 Republican Primary

Evette Image

Topline

Comparisons to March 27th

Crosstabs

Mace Image

Topline

Comparisons to March 27th

Crosstabs

Norman Image

Topline

Comparisons to March 27th

Crosstabs

Wilson Image

Topline

Comparisons to March 27th

Crosstabs

Reddy Image

Topline

Comparisons to March 27th

Crosstabs

Governor Ballot

Topline

Comparisons to March 27th

Crosstabs

McMaster Endorsement

Topline

Comparisons to March 27th

Crosstabs

Trump Endorsement

Topline

Comparisons to March 27th

Crosstabs

Methodology & Demographics

South Carolina
2026 Republican Primary