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South Carolina
2026 Republican Primary

Image and Ballot Testing
March 13th, 2026

Key Findings

Candidate Images & Ballot

  • ● Net favorables: Evette (+23 net), Wilson (+22 net), Mace (+6 net). Mace has the highest unfavorables in the field at 31%.
  • ● On the full ballot, Mace, Evette, and Wilson are statistically tied, with 29% undecided.
    • ○ Mace - 22%, Evette - 21%, Wilson - 19%
  • ● Among voters with a formed opinion of Mace, Evette, and Wilson, Evette leads at 46%, followed by Wilson at 25% and Mace at 9%.
  • ● Among those with opinions of Evette and Mace, Evette holds a majority.
    • ○ Evette - 51%, Wilson - 19%, Mace - 12%
  • ● 69% reported recently seeing or hearing about Mace's campaign, with 26% saying it makes them less likely to support her versus 22% more likely.
    • ○ For Evette, 20% said more likely to vote for her versus 7% less likely.

Results by Media Market

  • ● Greenville (29% of the sample):
    • ○ Mace - 16%, Evette - 22%, Wilson - 18%, Norman - 10%
  • ● Charleston (19% of the sample):
    • ○ Mace - 28%, Evette - 17%, Wilson - 20%, Norman - 3%
  • ● Myrtle Beach (19% of the sample):
    • ○ Mace - 19%, Evette - 25%, Wilson - 19%, Norman - 4%
  • ● Columbia (14% of the sample):
    • ○ Mace - 27%, Evette - 20%, Wilson - 28%, Norman - 10%
  • ● Charlotte (8% of the sample):
    • ○ Mace - 9%, Evette - 12%, Wilson - 4%, Norman - 32%

Evette Image

Full Question: What is your opinion of Pamela Evette?

Topline

Favorable
31%
Unfavorable
8%
Unsure
37%
Never Heard
24%

Crosstabs

FavUnfavUnsureNever Heard
Trump31%5%36%27%
Fiscal29%12%37%22%
Christian31%7%38%23%
Traditional41%15%34%11%
Female28%9%41%22%
Male35%7%32%27%
18-4439%12%25%24%
45-5421%10%33%36%
55-6428%3%41%28%
65+33%8%38%21%
Conserv32%7%34%27%
Moderate23%12%52%12%
White32%8%35%24%
Non-White16%4%61%19%
HS35%6%29%30%
Some College28%11%41%20%
College30%7%41%22%
Grad+29%9%41%20%
4 of 440%13%33%15%
3 of 438%8%37%18%
2 of 434%8%38%20%
1 of 426%7%37%30%
0 of 415%4%41%40%
Greenville35%10%35%20%
Charleston25%7%37%31%
Myrtle Beach33%8%40%19%
Columbia34%10%38%18%
Charlotte23%4%35%37%
Other DMA29%4%35%31%
Suburban33%10%35%22%
Rural29%6%38%27%
FavUnfavUnsureNever Heard
Lower Higher

Kimbrell Image

Full Question: What is your opinion of Josh Kimbrell?

Topline

Favorable
6%
Unfavorable
8%
Unsure
49%
Never Heard
37%

Crosstabs

FavUnfavUnsureNever Heard
Trump5%8%48%39%
Fiscal3%10%45%42%
Christian7%12%48%33%
Traditional12%5%59%24%
Female5%8%54%34%
Male7%9%44%40%
18-4410%20%30%40%
45-544%8%35%52%
55-645%5%50%40%
65+5%7%54%33%
Conserv6%9%47%38%
Moderate2%9%57%32%
White6%9%49%37%
Non-White9%5%51%35%
HS5%9%46%40%
Some College7%9%53%31%
College7%8%45%40%
Grad+4%7%52%37%
4 of 48%10%53%29%
3 of 45%8%46%41%
2 of 45%8%54%32%
1 of 45%9%45%40%
0 of 44%6%46%44%
Greenville11%18%48%22%
Charleston2%5%54%40%
Myrtle Beach1%4%53%42%
Columbia9%2%42%47%
Charlotte3%4%54%38%
Other DMA5%8%40%47%
Suburban7%8%47%38%
Rural4%9%51%36%
FavUnfavUnsureNever Heard
Lower Higher

Mace Image

Full Question: What is your opinion of Nancy Mace?

Topline

Favorable
37%
Unfavorable
31%
Unsure
27%
Never Heard
5%

Crosstabs

FavUnfavUnsureNever Heard
Trump42%24%30%5%
Fiscal33%43%19%5%
Christian26%40%27%7%
Traditional27%50%19%4%
Female31%30%35%5%
Male43%33%19%6%
18-4429%50%11%9%
45-5448%27%18%7%
55-6435%26%34%6%
65+37%31%29%4%
Conserv39%29%26%5%
Moderate28%39%29%4%
White37%32%26%5%
Non-White37%26%36%1%
HS37%30%27%5%
Some College35%26%33%6%
College37%35%23%5%
Grad+40%41%17%2%
4 of 427%51%22%1%
3 of 431%29%39%1%
2 of 432%35%28%4%
1 of 446%23%24%7%
0 of 445%19%21%15%
Greenville33%36%27%4%
Charleston35%36%27%2%
Myrtle Beach40%25%28%7%
Columbia41%32%23%3%
Charlotte33%19%34%14%
Other DMA43%30%23%5%
Suburban33%37%26%5%
Rural42%25%27%6%
FavUnfavUnsureNever Heard
Lower Higher

Norman Image

Full Question: What is your opinion of Ralph Norman?

Topline

Favorable
21%
Unfavorable
10%
Unsure
47%
Never Heard
23%

Crosstabs

FavUnfavUnsureNever Heard
Trump14%7%53%26%
Fiscal30%13%37%21%
Christian33%13%32%21%
Traditional32%15%44%9%
Female18%7%50%24%
Male24%12%43%21%
18-4423%20%34%23%
45-5421%11%37%32%
55-6422%7%43%28%
65+20%9%52%19%
Conserv21%8%45%25%
Moderate20%17%50%13%
White21%10%47%23%
Non-White25%13%39%24%
HS16%7%50%27%
Some College25%11%48%16%
College27%8%45%21%
Grad+18%17%38%28%
4 of 428%15%49%8%
3 of 423%9%46%21%
2 of 420%13%51%16%
1 of 421%6%44%29%
0 of 49%4%44%43%
Greenville26%12%46%16%
Charleston15%7%47%30%
Myrtle Beach8%6%64%22%
Columbia26%10%44%20%
Charlotte57%15%13%15%
Other DMA8%10%44%37%
Suburban19%11%48%22%
Rural23%8%45%23%
FavUnfavUnsureNever Heard
Lower Higher

Wilson Image

Full Question: What is your opinion of Alan Wilson?

Topline

Favorable
37%
Unfavorable
15%
Unsure
32%
Never Heard
16%

Crosstabs

FavUnfavUnsureNever Heard
Trump37%14%32%17%
Fiscal30%20%34%16%
Christian43%11%29%18%
Traditional44%15%34%7%
Female36%14%37%13%
Male39%16%27%19%
18-4449%20%13%18%
45-5424%20%27%29%
55-6429%17%35%18%
65+41%13%35%12%
Conserv39%13%31%17%
Moderate28%23%37%12%
White37%15%32%16%
Non-White50%9%21%20%
HS39%14%31%16%
Some College33%16%37%14%
College40%12%29%18%
Grad+39%20%24%17%
4 of 446%22%30%2%
3 of 452%15%29%4%
2 of 433%25%33%10%
1 of 437%8%31%25%
0 of 413%4%38%45%
Greenville39%13%36%12%
Charleston39%9%30%22%
Myrtle Beach27%20%34%18%
Columbia56%15%18%11%
Charlotte14%21%45%20%
Other DMA42%18%25%14%
Suburban40%15%28%18%
Rural35%15%36%14%
FavUnfavUnsureNever Heard
Lower Higher

Governor Ballot

Full Question: If the June 9th Republican primary election for Governor of South Carolina were held today, who would you vote for?

Topline

Nancy Mace
22%
Pamela Evette
21%
Alan Wilson
19%
Ralph Norman
8%
Josh Kimbrell
1%
Undecided
29%

Governor Ballot Among Voters with Opinion of Mace, Evette, and Wilson

*24% of the sample

All Voters w/ Opinion Shift
Nancy Mace 22% 9% -13
Pamela Evette 21% 46% +25
Alan Wilson 19% 25% +6
Ralph Norman 8% 6% -2
Josh Kimbrell 1% 2% +1
Undecided 29% 11% -18

Crosstabs

TrumpFiscalChristianTrad.FemaleMale18-4445-5455-6465+ConservMod.WhiteNon-Wh.HSSome CollegeCollegeGrad+4of43of42of41of40of4G'villeChas.MyrtleColumbiaCharlotteOtherSuburb.Rural
Nancy Mace28%15%11%9%20%23%14%22%22%23%23%17%22%17%21%22%21%23%15%15%20%28%28%16%28%19%27%9%34%20%24%
Pamela Evette21%21%18%21%20%21%22%13%19%22%21%15%21%7%26%18%17%18%26%22%27%15%12%22%17%25%20%12%21%20%21%
Alan Wilson16%16%27%30%18%20%30%18%14%19%20%17%18%41%21%17%20%19%27%27%12%19%7%18%20%19%28%4%21%24%14%
Ralph Norman6%17%11%7%7%10%5%11%9%8%9%7%9%4%8%10%10%5%15%8%12%5%0%10%3%4%10%32%3%7%10%
Josh Kimbrell0%2%1%3%1%1%2%2%0%1%1%2%1%1%0%1%2%1%0%1%1%0%1%1%0%0%1%0%0%1%0%
Undecided28%30%33%31%35%24%28%35%36%26%27%42%29%29%25%33%29%34%17%27%27%32%51%31%31%34%15%44%20%28%31%
Lower Higher

Methodology & Demographics

Fielded On
March 12-13, 2026
Method
Mobile Text Responses and Landline Interviews
Population & Sample
810 Likely Republican Primary Voters
Weighting
Age, Gender, Education Level, Race, DMA, and Congressional District
Margin of Error
+/- 3.43%
Contact
Ryan Munce, President
co/efficient
[email protected]

Republican Type

Trump60%
Fiscal15%
Christian15%
Traditional10%

Age

18-4411%
45-5411%
55-6419%
65+59%

Gender

Female50%
Male50%

Ideology

Conservative84%
Moderate16%

Education

HS36%
Some College30%
College20%
Grad+14%

Race

White95%
Non-White5%

Last 4 Primaries

4 of 420%
3 of 418%
2 of 420%
1 of 429%
0 of 413%

DMA

Greenville29%
Charleston19%
Myrtle Beach19%
Columbia14%
Charlotte8%
Other10%

Household Income

<$50k16%
$50-75k24%
$75-100k18%
$100-150k31%
$150k+12%

Community

Suburban54%
Rural46%