Messaging That Moves

5 public opinion strategies that changed policy outcomes -- and how your organization can use the same research-driven approach to move legislators, media, and the public.

• Why most issue campaigns fail (and the research fix)
• The message testing framework that top lobbying firms use
• How to quantify public support for your policy position
• 5 real case studies: research that changed legislative outcomes
• Audience segmentation: finding your persuadable targets
• Tracking studies: measuring if your campaign is working
• Building an evidence-based public affairs strategy