About Us

What We Do

Better, Faster, Affordable

At our core, we are a research and analytics company. Our expertise is collecting and deploying accurate intelligence. To be efficient and accurate, you need a team that has mastered the use of different communication channels to obtain the response and outcome you need. 

With over 30 years of experience in political, nonprofit, and corporate campaigns, the co/efficient team knows how to help your campaign evaluate any situation and execute on a strategy that is guided by fast, accurate, and affordable research and intelligence to ensure you are always using the right tool for the right job.

Large Scale Resources, Small Scale Budget

Strategic Direct Response Marketing

Truly Know Your Audience

We have combined the best practices of traditional pollsters with the technology available to large analytics firms that service major industries.

Our team excels in direct response marketing, which requires the expertise to deliver the right message, to the right people, at the right time, and through the right channels.

With our state-of-the-art outreach tools, we can aid your efforts to know what issues are most important to your audience.

Campaign Services

We use data collection and analysis to guide voter contact, ensuring targeted and effective outreach. By understanding voter behavior and demographics, we craft strategies that mobilize supporters and maximize campaign success.

Government Franking

We conduct constituent surveys and analyze the data to help elected officials better serve their communities. We gain deep insights into constituents’ needs and concerns, and use our suite of communication tools for effective outreach and engagement, ensuring informed and responsive governance.

Public Affairs

We use market research and data analysis to gauge stakeholder opinions, helping companies and nonprofits achieve their objectives. Our suite of communication tools facilitate effective public affairs campaigns, driving engagement and successfully addressing key issues.

our services

Everything you need to win elections in one place.

We have combined the best practices of traditional pollsters with the technology available to large analytics firms that service major industries.

In today’s world, communication mediums have splintered and the ability to capture a true cross section of the electorate using only one channel is rarely possible. As a result, traditional polling continues to be more expensive, less accurate, and less efficient.

co/efficient builds your survey from the ground up to provide you with fast, accurate, and affordable data. Multi-mode, multi-channel data collection provides you the quality of traditional pollsters at significantly less cost. 

 

The co/efficient Advantage

 

 

  • Fast – We can be in the field within 24 hours of receiving final approval – often the same day – to get you results back as soon as the next day.

  • Accurate – Using custom, multimode methodology means that we use the best possible data collection tools for YOUR area.

  • Affordable– The combination of speed and efficiency translates to less money out of your campaign budget.

Because no two districts are alike, our team studies your population to determine the most accurate AND cost-effective mix of methodologies to execute your project. Using the right combination of methods for a particular political geography is the real secret to co/efficient’s polling and why multi-mode works! 

 

Modes of Multi-Mode

 

 

  • Text – Text messaging has proven to be the solution to a major problem with polling today – reaching voters who are increasingly younger, suburban/urban, or high-income. While many traditional pollsters are just beginning to experiment with this method, co/efficient has mastered it.

  • Interactive Voice Response – A legacy of political polling that has not completely lost its value, IVR based interviews still serve a purpose if used correctly to provide accurate and affordable samples.

  • Live Interviews – When a personal touch and the highest response rates are necessary to meet the objective, our live operators are perfect for the job.

Custom Data Analytics and Universe Modeling from co/efficient has been recognized and awarded as the best tool in the political industry & because of our industry leading technology and data collection tools we are also among the least expensive and fastest provider of custom universe modeling.

Decision Making at Your Fingertips:

Data is only valuable if it delivers the right intelligence in an efficient, easy to understand package.

The custom data visualization dashboard tools from co/efficient will give you real time access to the answers you need to drive your campaign and relationships.

The next generation of town hall events is here.
Mobile-first, live-streamed town hall events invite your constituents to participate right from their cell phones.

  • Personalized invitations by direct text message
  • No app to download or account to create
  • Easy setup to broadcast, no special equipment
  • Interactive polls and Q&A professionally moderated

Big Tech Has Limited Political Mobile Advertising.

Our Solution: Play Your TV Ad inside Text Messaging Applications with No Links, Click-throughs or Loading.

  • Send your broadcast quality TV ad, along with a message, as a MMS Text directly to your target audience
  • Maintain high quality sound and video. With our proprietary compression process, we compress and deliver up to a 30 second TV ad – to the audience of your choosing.
  • Use our ad delivery tool alongside cable, OTT, D2 and addressable satellite advertising, and add efficient targeting capabilities to your media buying toolkit.

 

Campaigns move fast – you need an agile and reliable partner to manage your data and get your message out quickly. Whether it’s voter ID efforts, persuasion, or GOTV,  co/efficient will get your message in front of the right voters.

Your telephone town hall will be fully managed by co/efficient staff that will train your team and monitor all events

  • C/E will build invite lists and manage all data
  • Allows candidate to speak directly to thousands of targeted voters in an interactive fashion
  • Moderated interactive polls and Q&A

At co/efficient, we will provide your campaign with high quality, reliable live or automated calls.

  • Voter ID, persuasion, and GOTV
  • Tailored messages that move voters
  • Large call volumes easily managed, including in the crucial 72-hour period before your election

 

We have combined the best practices of traditional pollsters with the technology available to large analytics firms that service major industries.

In today’s world, communication mediums have splintered and the ability to capture a true cross section of the electorate using only one channel is rarely possible. As a result, traditional polling continues to be more expensive, less accurate, and less efficient. 

co/efficient builds your survey from the ground up to provide you with fast, accurate, and affordable data. Multi-mode, multi-channel data collection provides you the quality of traditional pollsters at significantly less cost. 

The co/efficient Advantage

  • Fast – We can be in the field within 24 hours of receiving final approval – often the same day – to get you results back as soon as the next day.

  • Accurate – Using custom, multimode methodology means that we use the best possible data collection tools for YOUR area.

  • Affordable – The combination of speed and efficiency translates to less money out of your campaign budget.

Because no two districts are alike, our team studies your population to determine the most accurate AND cost-effective mix of methodologies to execute your project. Using the right combination of methods for a particular political geography is the real secret to co/efficient’s polling and why multi-mode works! 

Modes of Multi-Mode

  • Text – Text messaging has proven to be the solution to a major problem with polling today – reaching voters who are increasingly younger, suburban/urban, or high-income. While many traditional pollsters are just beginning to experiment with this method, co/efficient has mastered it.

  • Interactive Voice Response – A legacy of political polling that has not completely lost its value, IVR based interviews still serve a purpose if used correctly to provide accurate and affordable samples.

  • Live Interviews – When a personal touch and the highest response rates are necessary to meet the objective, our live operators are perfect for the job.

Custom Data Analytics and Universe Modeling from co/efficient has been recognized and awarded as the best tool in the political industry & because of our industry leading technology and data collection tools we are also among the least expensive and fastest provider of custom universe modeling.

Decision Making at Your Fingertips:

Data is only valuable if it delivers the right intelligence in an efficient, easy to understand package.

The custom data visualization dashboard tools from co/efficient will give you real time access to the answers you need to drive your campaign and relationships.

The next generation of town hall events is here.
Mobile-first, live-streamed town hall events invite your constituents to participate right from their cell phones.

  • Personalized invitations by direct text message
  • No app to download or account to create
  • Easy setup to broadcast, no special equipment
  • Interactive polls and Q&A professionally moderated

Big Tech Has Limited Political Mobile Advertising.

Our Solution: Play Your TV Ad inside Text Messaging Applications with No Links, Click-throughs or Loading.

  • Send your broadcast quality TV ad, along with a message, as a MMS Text directly to your target audience
  • Maintain high quality sound and video. With our proprietary compression process, we compress and deliver up to a 30 second TV ad – to the audience of your choosing.
  • Use our ad delivery tool alongside cable, OTT, D2 and addressable satellite advertising, and add efficient targeting capabilities to your media buying toolkit.

Campaigns move fast – you need an agile and reliable partner to manage your data and get your message out quickly. Whether it’s voter ID efforts, persuasion, or GOTV,  co/efficient will get your message in front of the right voters.

Your telephone town hall will be fully managed by co/efficient staff that will train your team and monitor all events

  • C/E will build invite lists and manage all data
  • Allows candidate to speak directly to thousands of targeted voters in an interactive fashion
  • Moderated interactive polls and Q&A

At co/efficient, we will provide your campaign with high quality, reliable live or automated calls.

  • Voter ID, persuasion, and GOTV
  • Tailored messages that move voters
  • Large call volumes easily managed, including in the crucial 72-hour period before your election

Our Team

Experienced Political Experts

President & Partner
VP of Political Operations
VP of Data Analytics
Senior Product Specialist
Director of Public Affairs & Government Communications
Marketing Director
Finance Director
Software Developer
Software Developer
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Ryan Munce

President & Partner

As President and Partner at co/efficient, Ryan is providing strategic direction, accurate and innovative polling solutions and data analytics to local, state and national political candidates and advocacy groups.

Over the last several years, Ryan has built co/efficient into one of the most accurate polling firms in the United States, outperforming GOP, Democrat and Public pollsters by significant margins in critical races. In addition to polling success, Ryan and his team have developed industry-first communications technologies like Direct to Device Ad Delivery and Mobile Livestream Townhalls.

Much of co/efficient’s unique approach comes from Ryan entering politics in 2018 with fresh eyes and new solutions. Prior to joining co/efficient, Ryan spent over 15 years using technology and data to improve education, career, and public outcomes. Most recently, Ryan led Strategy and Research at MyCollegeOptions.org, the nation’s largest college and career planning program. During his leadership, the program grew to be the country’s leading education resource for students and families during their transition from high school to college, while producing innovative research and data analytics to support the education community at large. For over a decade Ryan led the largest public opinion polling of American high school students, surveying over 100,000 students each year on critical national issues and candidate approval in a national poll delivered to each State’s elected officials.

Ryan’s undergraduate studies are in Corporate Communications from Creighton University and his graduate studies are in Higher Education Administration from the University of Missouri-Kansas City.

Brandon Moody

Partner

Brandon Moody is an experienced political consultant and founding partner of co/efficient, bringing over two decades of experience in campaign management, public policy, earned media, and advertising across all levels of government.

Brandon has worked in senior roles at one of the largest Republican consulting firms in the U.S. He has consulted on high-profile U.S. Senate, gubernatorial, and congressional races, as well as statewide ballot initiatives and national public affairs campaigns. Brandon also served in senior staff positions at the National Republican Congressional Committee (NRCC), where he oversaw the spending of tens of millions in advertising for targeted races nationwide and directly supported nearly 50 Congressional incumbents in building robust campaigns and preparing for reelection.

Brandon’s career on Capitol Hill includes serving as Chief of Staff to Rep. Sean Duffy from Wisconsin’s 7th congressional district, where he managed an aggressive policy and communications agenda and a staff of 20. He has also consulted on numerous successful campaigns nationwide and worked on international campaigns in Northern Iraq, helping support the political efforts of the Prime Minister of Kurdistan. Brandon now resides in Charleston, SC with his wife Angie and their two daughters.

Gregory Massman

VP of Political Operations

Gregory Massman is co/efficient’s Vice President of Political Operations, serving as the primary expert for all voter contact, polling, and data analytic solutions for political campaigns and candidate success.

In only six years, Gregory has accelerated from a campaign volunteer in a local mayoral race to sitting at the decision-making table for congressional and gubernatorial campaigns. Since joining co/efficient at its founding in 2019, Gregory has proven to be an integral member and contributor to our rapid growth and success.

Gregory’s work is most evident in the strategies and data-driven approach to key battleground races and districts, leveraging data analysis and voter contact tools to effectively identify target voters with the candidate’s message. Most notably, Gregory was instrumental in launching co/efficient’s pioneering of direct-to-device delivery (D2DD) for high-quality video transmission. Since then, he has served as the primary point of contact for D2DD projects and innovation for future voter contact solutions.

Gregory has adeptly harnessed cutting-edge tools to ensure a targeted delivery and that each campaign message is delivered with a high degree of efficiency and professionalism. Leveraging technology to engage with the electorate, Gregory has strengthened co/efficient’s standing among the competition.

Gregory graduated from Texas Christian University where he studied Political Science and Economics. 

Jacob Orell

VP of Data Analytics

Bradley “Jacob” Orell brings over eight years of data analytics experience to co/efficient. He previously worked as an Actuarial Analyst, where he performed financial modeling and reporting for various annuity types, and as a Data Scientist, building machine learning models to underwrite loan applicants.

At co/efficient, Jacob plays an integral role in conducting and analyzing polls, managing data warehousing and reporting, and leading technology and product development. He also manages the development team, ensuring the creation of internal tools that process and analyze data efficiently. Jacob is behind the scenes doing the heavy lifting to ensure the precision and reliability of co/efficient’s polls, models, and data analysis.

Jacob holds a Bachelor of Science degree from the University of Central Missouri, with dual majors in Mathematics and Actuarial Science and a minor in Economics.

Jessica Becks

Senior Product Specialist

Jessica Becks is co/efficient’s Senior Product Specialist, bringing a wealth of experience in strategic initiatives and client support. Her career began in the United States Air Force, where she served as a Cryptologic Linguist, developing a strong foundation in communication and analytical skills.

Following her military service, Jessica worked RumbleUp, a peer-to-peer (P2P) texting platform. As a Client Support Specialist, she equipped clients to have one-on-one conversations at scale via text message, working with over 300 clients, including state parties, national committees, political campaigns, PACs, non-profits, advocacy groups, and for-profit companies. Her role involved engaging constituents, voters, volunteers, members, and customers using text messages, the most popular and visible communication channel.

Jessica then moved to Switchboard as the Director of Strategic Initiatives, where she focused on enhancing relationships through SMS, MMS, and video text. Her diverse background and expertise in strategic initiatives, client support, and communication technology make her an invaluable asset to the co/efficient team.

Lydia Meiss

Director of Public Affairs &
Government Communications

Lydia Meiss is co/efficient’s Director of Public Affairs and Government Communications.

Lydia possesses extensive political experience well beyond her years. Before joining our team, she honed her political skills over more than seven years in Kansas, managing campaigns for Secretary of State and working directly with Governors’ and Lieutenant Governors’ offices, coordinating schedules, advising on policy, and managing communications.

In her role at co/efficient, Lydia works directly with clients on the design and execution of projects, facilitating public opinion and market data proposals. She designs market research instruments for government officials to gather critical information from constituents, analyzes poll results, and writes memos that translate strategies into clear, actionable insights for our clients.

Since joining co/efficient, Lydia has rapidly expanded our public affairs department, serving dozens of clients in fields such as healthcare, education, solar, law enforcement, information technology (IT), and more.

Lydia holds a bachelor’s degree in political science from Columbia College and a master’s degree from Fort Hays State University.

Sam Scheiter

Marketing Director

Sam Scheiter is co/efficient’s Marketing Director, overseeing the design and maintenance of the company’s website, writing market research instruments, creating graphics and copy for voter contact campaigns, writing proposals, programming polls, and addressing various company needs. His interest in politics is fueled by his love of American history.

Sam began his marketing career as a Campus Sales Manager for StudentCity, where he recruited and led a team of sales representatives to successfully market and sell hundreds of group travel packages tailored for students. He then served as Program Director for the City of East Alton, Illinois, managing community programs and recreational sports leagues. Following this, he sold and built websites for small businesses for a small web development and marketing company, and then worked at DealerSmart, selling paid ad campaigns for the number one social media advertising company for car dealerships. 

Since joining co/efficient in 2021, Sam has taken on every responsibility available to him, developing a deep knowledge of co/efficient’s services. Sam graduated from Missouri State University, where he studied Marketing Management and Economics

Thomas Joyce

Finance Director

Thomas Joyce is co/efficient’s Finance Director, serving as the primary liaison to our clients’ treasurers while overseeing financial operations, including client invoicing, accounts receivable management, and payroll operations

Thomas graduated from The University of Kansas with a Bachelor of Science in Finance and a Minor in Marketing. While attending, he earned the Jack Lockton Certificate of Insurance & Risk Management and a Certificate in Professional Selling. He is also a licensed Notary Public in the State of Missouri. Since joining co/efficient, Thomas has created expense tracking systems to optimize cash flow, organized company tax filing processes, and implemented cost-saving strategies. His role involves ensuring regulatory compliance and supporting the company’s financial health.

Thomas began his career at a small financial advising firm, where he gained substantial experience in the financial world by coordinating administrative tasks and attending key industry meetings. Later on, Thomas worked in insurance conducting comprehensive client consultations and developing tailored financial solutions. 

Thomas’s dedication to financial management and cultivating strong relationships has been valuable to the overall success of the co/efficient team.

Walker Little

Data & Software Development

Walker Little brings valuable experience with data automation, website development, and data modeling to the co/efficient team. In his role as Software Developer, Walker creates powerful internal tools to streamline voter contact and data operations.

He prioritizes efficiency, accuracy, and creativity in developing intuitive data visualization and quality assurance methods. Additionally, Walker plays a key role in building Custom Modeling Universes and Intelligence Dashboards for clients. His innovative approach and technical expertise have made him an integral part of co/efficient, driving technological advancements that enhance the company’s capabilities and services.

Walker attended Virginia Commonwealth University, where he majored in Computer Science.

Alex Anderson

Software Developer

Alex Anderson is a talented Software Developer at co/efficient, bringing expertise in database design and implementation, data processing automation, and machine learning/AI. Alex graduated from the University of Kansas with a Bachelor of Science in Computer Science. He is known for his adaptability and ability to quickly learn and apply new technologies.

Alex’s professional experience includes his previous role at T-Mobile, where he worked in cybersecurity, specifically installing systems to ensure multi-factor authentication (MFA) compliance. This role has equipped him with a strong understanding of industry-standard security technologies. Alex’s other notable projects include developing a sign language translator using machine learning models, building a weather application with real-time data, and creating an e-commerce shop with a fully implemented database backend.

At co/efficient, Alex leverages his skills in programming languages such as C, C++, Python, and JavaScript, as well as his proficiency with tools like Node.js, MySQL, and ReactJS. He builds sophisticated internal tools to enhance the accuracy of polls and develops comprehensive polling decks, significantly contributing to our clients’ data-driven decision-making processes. Alex’s dedication to innovation and his robust technical background make him a key contributor at co/efficient.