About Us
What We Do
Better, Faster, Affordable
At our core, we are a research and analytics company. Our expertise is collecting and deploying accurate intelligence. To be efficient and accurate, you need a team that has mastered the use of different communication channels to obtain the response and outcome you need.
With over 30 years of experience in political, nonprofit, and corporate campaigns, the co/efficient team knows how to help your campaign evaluate any situation and execute on a strategy that is guided by fast, accurate, and affordable research and intelligence to ensure you are always using the right tool for the right job.
Large Scale Resources, Small Scale Budget
Strategic Direct Response Marketing
Truly Know Your Audience
We have combined the best practices of traditional pollsters with the technology available to large analytics firms that service major industries.
Our team excels in direct response marketing, which requires the expertise to deliver the right message, to the right people, at the right time, and through the right channels.
With our state-of-the-art outreach tools, we can aid your efforts to know what issues are most important to your audience.
Campaign Services
We use data collection and analysis to guide voter contact, ensuring targeted and effective outreach. By understanding voter behavior and demographics, we craft strategies that mobilize supporters and maximize campaign success.
Government Franking
We conduct constituent surveys and analyze the data to help elected officials better serve their communities. We gain deep insights into constituents’ needs and concerns, and use our suite of communication tools for effective outreach and engagement, ensuring informed and responsive governance.
Public Affairs
We use market research and data analysis to gauge stakeholder opinions, helping companies and nonprofits achieve their objectives. Our suite of communication tools facilitate effective public affairs campaigns, driving engagement and successfully addressing key issues.
our services
Everything you need to win elections in one place.
We have combined the best practices of traditional pollsters with the technology available to large analytics firms that service major industries.
In today’s world, communication mediums have splintered and the ability to capture a true cross section of the electorate using only one channel is rarely possible. As a result, traditional polling continues to be more expensive, less accurate, and less efficient.
co/efficient builds your survey from the ground up to provide you with fast, accurate, and affordable data. Multi-mode, multi-channel data collection provides you the quality of traditional pollsters at significantly less cost.
The co/efficient Advantage
- Fast – We can be in the field within 24 hours of receiving final approval – often the same day – to get you results back as soon as the next day.
- Accurate – Using custom, multimode methodology means that we use the best possible data collection tools for YOUR area.
- Affordable– The combination of speed and efficiency translates to less money out of your campaign budget.
Because no two districts are alike, our team studies your population to determine the most accurate AND cost-effective mix of methodologies to execute your project. Using the right combination of methods for a particular political geography is the real secret to co/efficient’s polling and why multi-mode works!
Modes of Multi-Mode
- Text – Text messaging has proven to be the solution to a major problem with polling today – reaching voters who are increasingly younger, suburban/urban, or high-income. While many traditional pollsters are just beginning to experiment with this method, co/efficient has mastered it.
- Interactive Voice Response – A legacy of political polling that has not completely lost its value, IVR based interviews still serve a purpose if used correctly to provide accurate and affordable samples.
- Live Interviews – When a personal touch and the highest response rates are necessary to meet the objective, our live operators are perfect for the job.
Custom Data Analytics and Universe Modeling from co/efficient has been recognized and awarded as the best tool in the political industry & because of our industry leading technology and data collection tools we are also among the least expensive and fastest provider of custom universe modeling.
Decision Making at Your Fingertips:
Data is only valuable if it delivers the right intelligence in an efficient, easy to understand package.
The custom data visualization dashboard tools from co/efficient will give you real time access to the answers you need to drive your campaign and relationships.
The next generation of town hall events is here.
Mobile-first, live-streamed town hall events invite your constituents to participate right from their cell phones.
- Personalized invitations by direct text message
- No app to download or account to create
- Easy setup to broadcast, no special equipment
- Interactive polls and Q&A professionally moderated
Big Tech Has Limited Political Mobile Advertising.
Our Solution: Play Your TV Ad inside Text Messaging Applications with No Links, Click-throughs or Loading.
- Send your broadcast quality TV ad, along with a message, as a MMS Text directly to your target audience
- Maintain high quality sound and video. With our proprietary compression process, we compress and deliver up to a 30 second TV ad – to the audience of your choosing.
- Use our ad delivery tool alongside cable, OTT, D2 and addressable satellite advertising, and add efficient targeting capabilities to your media buying toolkit.
Campaigns move fast – you need an agile and reliable partner to manage your data and get your message out quickly. Whether it’s voter ID efforts, persuasion, or GOTV, co/efficient will get your message in front of the right voters.
Your telephone town hall will be fully managed by co/efficient staff that will train your team and monitor all events
- C/E will build invite lists and manage all data
- Allows candidate to speak directly to thousands of targeted voters in an interactive fashion
- Moderated interactive polls and Q&A
At co/efficient, we will provide your campaign with high quality, reliable live or automated calls.
- Voter ID, persuasion, and GOTV
- Tailored messages that move voters
- Large call volumes easily managed, including in the crucial 72-hour period before your election
We have combined the best practices of traditional pollsters with the technology available to large analytics firms that service major industries.
In today’s world, communication mediums have splintered and the ability to capture a true cross section of the electorate using only one channel is rarely possible. As a result, traditional polling continues to be more expensive, less accurate, and less efficient.
co/efficient builds your survey from the ground up to provide you with fast, accurate, and affordable data. Multi-mode, multi-channel data collection provides you the quality of traditional pollsters at significantly less cost.
The co/efficient Advantage
- Fast – We can be in the field within 24 hours of receiving final approval – often the same day – to get you results back as soon as the next day.
- Accurate – Using custom, multimode methodology means that we use the best possible data collection tools for YOUR area.
- Affordable – The combination of speed and efficiency translates to less money out of your campaign budget.
Because no two districts are alike, our team studies your population to determine the most accurate AND cost-effective mix of methodologies to execute your project. Using the right combination of methods for a particular political geography is the real secret to co/efficient’s polling and why multi-mode works!
Modes of Multi-Mode
- Text – Text messaging has proven to be the solution to a major problem with polling today – reaching voters who are increasingly younger, suburban/urban, or high-income. While many traditional pollsters are just beginning to experiment with this method, co/efficient has mastered it.
- Interactive Voice Response – A legacy of political polling that has not completely lost its value, IVR based interviews still serve a purpose if used correctly to provide accurate and affordable samples.
- Live Interviews – When a personal touch and the highest response rates are necessary to meet the objective, our live operators are perfect for the job.
Custom Data Analytics and Universe Modeling from co/efficient has been recognized and awarded as the best tool in the political industry & because of our industry leading technology and data collection tools we are also among the least expensive and fastest provider of custom universe modeling.
Decision Making at Your Fingertips:
Data is only valuable if it delivers the right intelligence in an efficient, easy to understand package.
The custom data visualization dashboard tools from co/efficient will give you real time access to the answers you need to drive your campaign and relationships.
The next generation of town hall events is here.
Mobile-first, live-streamed town hall events invite your constituents to participate right from their cell phones.
- Personalized invitations by direct text message
- No app to download or account to create
- Easy setup to broadcast, no special equipment
- Interactive polls and Q&A professionally moderated
Big Tech Has Limited Political Mobile Advertising.
Our Solution: Play Your TV Ad inside Text Messaging Applications with No Links, Click-throughs or Loading.
- Send your broadcast quality TV ad, along with a message, as a MMS Text directly to your target audience
- Maintain high quality sound and video. With our proprietary compression process, we compress and deliver up to a 30 second TV ad – to the audience of your choosing.
- Use our ad delivery tool alongside cable, OTT, D2 and addressable satellite advertising, and add efficient targeting capabilities to your media buying toolkit.
Campaigns move fast – you need an agile and reliable partner to manage your data and get your message out quickly. Whether it’s voter ID efforts, persuasion, or GOTV, co/efficient will get your message in front of the right voters.
Your telephone town hall will be fully managed by co/efficient staff that will train your team and monitor all events
- C/E will build invite lists and manage all data
- Allows candidate to speak directly to thousands of targeted voters in an interactive fashion
- Moderated interactive polls and Q&A
At co/efficient, we will provide your campaign with high quality, reliable live or automated calls.
- Voter ID, persuasion, and GOTV
- Tailored messages that move voters
- Large call volumes easily managed, including in the crucial 72-hour period before your election